Kim Elisabeth

Design Director | Trend Forecaster | Creative Consultant

Creating unique stories and thoughtful collections in sportswear, fashion apparel and eyewear through prediction, intuition, expertise and cultural insights.

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bbase design group | Hong Kong

Creative Director, Consultant | State of the Vision Eyewear 25/26, annual Macro Trend Forecast.

Global foresight and creative direction. In conjunction with the bbase team, we created and produced a forecast blending intuitive insight, data, 3D and AI into interactive trend storytelling. Video credit bbase design group.

Anta Sports | China

Design Director | Women's Training | FW2019 - SS2021 | Based in Xiamen
Selected works 2020-21 - AEH Urban Commuter, Performance & Activewear. Image credit: Anta

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Adidas Style Group | China + Europe

Senior Design Manager NEO | Sports Lifestyle | China, CIS & Europe markets FW2010 - SS2015

Based in Shanghai & Adidas HQ HZO. Selected works SS15, FW14, FW12. Image credit Adidas.

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Nike Sportswear Ltd. | Hong Kong

Product Designer II at Nike Women Sports Culture for China, Asia Pacific, and Oceania from SS2006 to SS2010

Based in Hong Kong. Selected works include 'Nike Soul' Heritage and 'Nike Metro' Sports Luxury ( 2006-10).

Image credit Nike APAC, Japan and Korea.

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D.E.P.T Womenswear Europe | Canada

Head of Design | SS2016 - FW2017 | Europe, Canada
Based in Amsterdam | Selected works FW16, SP17. Image credit Veldhovengroup, ‘This is Pirate’ Amsterdam, Photography by Lotte Bruning.

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Based in Hong Kong, and building upon over 24+ years of notable international experience, Kim possesses unparalleled industry insights and a comprehensive in-depth knowledge of the China and Asia Pacific markets.

Serving as a dedicated creative partner, she offers professional guidance and strategic direction to navigate the complexities of an ever-changing industry, utilizing her vision and expertise to effectively connect the dots. Her advisory role extends alongside a diverse range of global brands in various segments, including sports, womenswear, and menswear, as well as category specialist areas focused on ‘Future Apparel’ in youth culture, sportswear, and lifestyle.

Future Forecast

  • Researching macro trends and innovations through deep analysis of consumer behavior, especially Gen-Z.

  • Balancing aspirational insights with business results.

  • Predictions for colors and materials.

Services

Creative Direction

  • Brand concept creation tailored to a need, brief or target group

  • Storytelling & Moodboard creation incl. colour, fabric, print and key silhouettes

  • Brand DNA alignment and consistency in building a collection; a ‘red thread’

Design Advisory

  • Product design, strategy and range planning

  • Guiding and supervising designers through tech pack, protos and fittings

  • Material sourcing & development support through sustainable practices

  • Solution driving during the A-Z process 

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Kim is an accomplished design director with over 24 years of extensive global experience in the realms of sportswear and fashion, with a particular focus on the China-APAC region for more than 2 decades. Throughout her career, she has provided exceptional leadership, a compelling brand vision, and strategic solutions in design for a wide range of products, including sportswear, apparel, and eyewear.

Having worked for major industry giants like Nike, Adidas, and Anta and global fashion and trading companies, she possesses a deep understanding of product creation and development processes and the various factors that influence consumer behaviour as well as youth culture.

Kim skillfully combines innovative conceptual design with valuable cultural insights, consistently achieving profitable results for brands across diverse markets. She places a strong emphasis on transparency, responsibility, and curiosity in her work, fostering collaborative relationships with teams and brands, irrespective of their size.

HONG KONG - CHINA - AMSTERDAM

M: +852 67033681 (HongKong/WhatsApp)

M: +852 67033681 (China/WeChat)

M: +31 615886070 (The Netherlands)

©2021-2022 Kim Elisabeth van Gennip. All rights reserved