Conceptual Design and Creative consultancy weaving intuitive vision, forecasting, and cultural insight into innovative, conscious Sports Fashion collections.

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As a global sportswear and fashion expert with 25+ years of experience, Kim brings deep industry insight, solutions and forward-thinking guidance across an evolving landscape, grounded in a transparent, hands-on approach.

A connected system of forecasting, strategy, creative direction, and design leadership, to help sports fashion and active lifestyle brands sharpening or elevating their product, and creating cohesive collections or categories.

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  • Reading the Future Through Culture
    Combining intuition, research, and expertise to uncover the cultural shifts shaping tomorrow’s behaviour and lifestyle needs. Translating macro trends and human meaning into a future direction.

  • Translating Vision Into Product
    Transforming concept into actionable design direction, design briefs and product strategy, and guiding and aligning teams through development until sample stage.

  • Designing Performance With Purpose
    Providing strategic guidance across design execution, material sourcing, fit, and technical development.
    Optimising durability, functionality, and commerciality across sports, fashion, and active lifestyle collections.

  • Shaping Meaning Through Narrative
    Defining brand direction, sharpening DNA and identity through visual and creative advisory.
    Crafting clear, meaningful narratives that connect consumer aspiration with cultural and commercial relevance.