Trend Less, Season Less, Time Less
“To emphasise a decrease in something to do better”
WHY
To drive towards a more positive and cherished earth, we need to shift our narrative and go back to the craft to be able to create less. Not driven by hyper trends, nor season or time, but led by foreward considered design and innovation that can inspire and flow fluidly all-year round.
HOW
Based on future consumer mindset and key areas that will influence the industry going forward with the emphasis on weaving function, fashion and well-being into our active daily lives. Each E-concept is thoughtfully curated with relevant creative intelligence, story-drivers, silhouettes, colour and material influences.
WHO
Suited for students, designers, start-ups, emerging brands, agencies or suppliers and manufacturers or anyone who needs a professional eye, thought-provoking research or cutting through the digital hyper noise to support you in your business.
THE SOUL OF ‘SOFTWEAR’
‘Decoding our inner-net’
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RETRO ‘IDENTITY’ KIT
‘Be ready and fix-it’
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VIRTUAL SUPER USERS
‘The Culture of Cool’
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TRAVELLERS B(L)OOM
‘How to be a better commuter’
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WELLNESS WARRIORS
‘Cult or Community’
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FUTURE COMMUTERS
“Disrupt and Explore’
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I see
A visual inventory of inspiration created and collected over the past 20 years. Connect vision, gut-feeling, and data cultural insights through innovation and sustainability. The beauty in aesthetic, shape and form that stimulate the senses, the emotional power of colour, nature and the simple things in life.
I move
Working, living & traveling across our beautiful planet and being a life student of yoga has shed a more meaningful way on fusing ‘fashion and functionality’ through my active life. Having lived in Shanghai, Xiamen, Herzogenaurach, Amsterdam, Barcelona, Curacao and currently back residing in Hong Kong.
I do
Thoughtful curator of Macro trends and translating these into local concepts and developing into collections in line with brand vision backed up with strategic and analytical research and rock solid global experience. A passionate provider of extensive design knowledge and 360 degree global industry expertise in development for both men’s and women’s sports fashion
I am
Originally born in The Netherlands, a passionate explorer of life, with a global drive to experience different countries and cultures since an early age. An intuitive thinker who likes thought-provoking processes that shake the status-quo with high dedication and commitment where aesthetic and detail are always on the forefront.
Trend Less, Season Less, Time Less
Not driven by hyper trends, nor by season or time, these concepts share a vision on purpose-led design and innovation that embrace a slower fashion all-year round. To be able to create less, we need to shift our narrative, design with care and go back to the craft.
The E-concepts below, based on future consumer behaviours and key areas, will influence the industry going forward with the emphasis on fusing function and wellbeing with fashion.
The concepts are thoughtfully curated with future creative inspiration, storytelling, keywords, colour and material influences driven towards a more cherished earth.
Suited for designers, start-ups, emerging brands, suppliers and manufacturers or anyone who needs a professional eye, thorough research or cutting through the digital hyper noise.
For information about these concepts, please get in touch for more insight and details.
Season Less, Time less, Trend Less, Age Less, Gender Less, Limit Less, End Less
LESS
“To emphasise a decrease in something……”